It started in 2019 in a small Sydney apartment. Our founder, like millions of Australians, was struggling with poor sleep — restless nights, groggy mornings, and a bedroom that felt more like a workspace than a sanctuary.
After trying everything on the market and finding most products either overpriced, ineffective, or full of synthetic ingredients, the idea for Wallaby Mart was born: a curated store that only sells products we'd genuinely use ourselves.
We spent months sourcing, testing, and rejecting hundreds of products before landing on our first collection — flame aroma diffusers, breathing sleep toys, and ambient lamps that actually made a difference. The response from our first customers was overwhelming.
Today, Wallaby Mart ships to every corner of Australia. But our promise hasn't changed: every product we sell has been personally tested, every ingredient scrutinised, and every supplier vetted. We're not a marketplace — we're a curation.
We Were Tired of Being Tired.
Our Values Aren't a Poster.
They're How We Operate.
People Over Profit
We'd rather lose a sale than recommend a product we don't believe in. Every item in our store has earned its place through real-world testing not margins.
Radical Transparency
We tell you exactly what's in our products, where they come from, and what they can realistically do. No inflated claims, no hidden ingredients, no greenwashing.
Calm by Design
Every product we choose is designed to reduce stimulation, not add to it. We obsess over noise levels, light temperatures, and material textures so you don't have to.
Quality First
We reject more products than we accept. Our standards cover safety certifications, material quality, durability, and real-world performance not just how something looks.
Real Human Support
When something goes wrong and sometimes it does you'll speak to a real person who cares. No bots, no runaround. We stand behind every order we ship.
Proudly Australian
We're based in Sydney and built for Australian homes, Australian climates, and Australian families. Local support, local knowledge, local pride.
From One Apartment to 10,000 Homes.
The Idea
Founded in a Sydney apartment after one too many sleepless nights. We launched with just 3 products and a simple promise: only sell what we'd use ourselves.
First 1,000 Customers
Word spread fast. Our breathing otter toy went viral in Australian parenting communities and we hit 1,000 happy customers within our first year.
Expanding the Range
We introduced our flame effect diffuser and jellyfish lamp collections after months of testing. Both became instant bestsellers and remain our most loved products.
Australia-Wide Shipping
We partnered with a national fulfilment network to offer free shipping across all of Australia — from Sydney to the most remote corners of the country.
10,000 Families
We crossed 10,000 customers and launched our loyalty program. Our average review rating held steady at 4.9 stars — something we're incredibly proud of.
Still Growing
New products, new partnerships, same values. We're still the same small team that cares deeply about every order we ship and every customer we serve.
Join 10,000+ Australians Who Sleep Better Tonight.
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